It is not unusual for us to see famous faces adorning the pages of online bingo sites. In the past, Foxy Bingo has used Katie Price and a couple of the girls from The Only Way Is Essex to promote their fake tan and perfume products; he also has a whole list of famous friends. Gala Bingo has had Sharon Osbourne as the face of the site, as well as given us her own brand of bingo, and now we find Peter Andre supporting a brand new million pound makeover which Gala online has received. For those of you with memories that last longer than a marriage these days – you might remember that Katie and Peter actually once tied the knot.
Well, now that Peter is no longer Mr. Price, he is well recognised as a singer and Reality-TV star in his own right. He is also the new face of Gala Bingo. Their new “Win Win Bingo” product sees Mr. Andre as the star of the “if you lose, you get your money back” campaign. And what a nice promotion this is too – even if you aren’t keen on Peter Andre.
Gala Coral is trusting that the controversial use of a male as a new social footprint, rather than female personality, might have the desired effect. They looked for someone who would appeal to the existing million-plus member, as well as attract a new steady influx of traffic. Apparently – according to the press release “no other UK bingo operation has used a male celebrity to lead their TV promotions”. But this is actually not true, 888 Ladies Bingo used Vic Reeves for a very long time. Admittedly he was dressed up as a lady, but it was still unmistakably Vic Reeves.
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